Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »
Ask any professional copywriter and they will probably tell you that using a pro for your email marketing campaign is the best option. I have any number of logical reason I could bring to the argument. However, most people can create copy suitable for an email marketing campaign. All you have to do is: 1/ … READ MORE »
It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions. It is not as if the shopper is feeling the … READ MORE »
I subscribe to the email marketing list of one company not because I want to buy products from them but that they show a willingness to try new ideas. I have included a number of them on these pages and here comes another. They mess about with their pricing. None of their strategies are unique … READ MORE »
We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »
Transferable skills are hardly a new phenomenon but because email marketing is digitally based, with lots of new words for new devices, there is this assumption that your CV needs to be written in C++ if you want a job serving coffee. There are many non technical disciplines that have a lot to teach us. … READ MORE »
With International Women’s Day and Mother’s Day occurring within the last week or so now is probably the time to discuss gender issues in email marketing. The differences between men and women would appear to run deeper than most of us realise. When planning a marketing email it doesn’t matter whether this is through nature … READ MORE »
Surveys can be an effective method of obtaining data for your email marketing software. Here are ten considerations. 1/ Is the risk worth the benefit People don’t like them. Stand near a pinch point in a shopping mall with a clipboard and you will realise that people will bump into one-another rather than answer your … READ MORE »
Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »
Everyone agrees that personalising an email generates more sales and increases ROI. It is easy enough as a concept but with the high numbers on your email marketing lists, you cannot possibly treat everyone as an individual. However, there are simple steps you can take. 1. Call them by their preferred name A frequent question … READ MORE »