I can’t have been the only person searching the Internet using ‘how has email marketing changed during the pandemic’, reading a few of those presented, and then wondering how this affects us in general, and of course, me in particular. We are all selfish when it comes to business. We should be. In trying to work … READ MORE »
We all want to know if the pandemic and lockdowns have damaged email marketing. After all, we need to be fully aware how it has affected our businesses. The first thing to concern us is whether we should change our methods. Most reports suggest that subscribers’ behaviour was modified to cope with each crisis, … READ MORE »
Anyone new to email marketing would, no doubt, search online for best practices in order to ensure they make as few mistakes as possible in their introduction to our craft. However, it is all but impossible to be prescriptive. The number of ‘You must do this’ and ‘You must not do this’ are very few … READ MORE »
We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »
It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »
I’m firmly of the opinion that you can learn more from what you do right than from email marketing mistakes, and looking at the methods of those companies that have been successful is the way to go. Mind you, sometimes you just have to highlight the errors. At the end of November, I received an … READ MORE »
Bandwagon is normally used as a pejorative. It contains contempt for those who can’t think for themselves and instead merely follow others. There was a talk by a chap who thought he’d cracked the system when, in a previous recession, competing shops around his closed, leaving him as the only retail outlet selling his particular … READ MORE »
In the last five weeks I’ve lost two contracts. I’m not after your sympathy or advice; it happens, although more frequently nowadays. Both were expected. On the positive side, it’s given me an opportunity to do a bit of housekeeping, although I haven’t hoovered under the bed. I’ve concentrated on email marketing peripheries. I’ve gone … READ MORE »
Most subscribers devour newsletters. Unlike marketing emails, when they see one in their inbox, they’ll put them to one side to read at leisure, probably with a cup of coffee and biscuit. Their brain will be at its most receptive. With defences down and scepticism hibernating, they are typical of a newsletter reader. It is … READ MORE »
You, like the rest of us, will be continually monitoring the returns from your email marketing campaigns, looking for that tell-tale drop that you will have to address as quickly as possible. You might consider, as most of us do, going online. A Google search for ‘best email subject lines’ returns a first page replete … READ MORE »