Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »
It is always a good time to increase the size of your email marketing list. A vague direction to staff to keep an eye open for any likely candidates is not going to increase your turnover to any extent, so an initiative, with everyone aware of what you want to do, is the way to … READ MORE »
Everyone agrees that personalising an email generates more sales and increases ROI. It is easy enough as a concept but with the high numbers on your email marketing lists, you cannot possibly treat everyone as an individual. However, there are simple steps you can take. 1. Call them by their preferred name A frequent question … READ MORE »
Let’s make one thing clear: nothing in email marketing is definitive and the best you can hope for in the way of guidance are ideas to test. You probably know that anyway, but it bears repeating. You are unique. The next thing to make clear is what a Call To Action is. It’s nothing more … READ MORE »
The best thing we have going for email marketing is the immense amount of data we can obtain which makes it easier (I nearly said easy) to test any changes in our campaigns. It is the reason that so many companies are using email marketing, and, ironically, why we should consider trying something counter to … READ MORE »
We must accept one point: everyone is an individual. It’s impossible to decant them into specific compartments. Segmenting your email marketing lists is not simple, but can be accurate and worthwhile. I’ve often referred to the old-time sales staff who would be in face-to-face contact with the customer, and have used their techniques as an … READ MORE »
Lockdown has meant I’m seeing more true-crime programmes on TV. I get excited when the detective gradually hones in on the offender by using all the tools of his trade, including, on occasion, a profiler. We do of the same in email marketing. Another description of profiling is building a persona. We tend to have … READ MORE »
I have few claims to fame, none of which have made me famous. I was attacked by a snake for about 50 minutes, which is very handy if the conversation dies at a dinner party. I, quite naturally you will agree, feel that this is something which deserves recognition even if it showed a level … READ MORE »
Do you know what particular words and phrases your customers respond to best? More importantly, have you segmented your email marketing list to take this into account? How to ensure that the words and phrases you use in the body of the email relate to the specific subscriber might seem all but impossible, but we have … READ MORE »
The 7 points to consider in landing page design There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking. 1/ One size does not fit … READ MORE »