Simply knowing that a contact is subscribed isn’t going to be good enough in the post-GDPR world; consent will need to be specific. If you are already using a signup form that contains an opt-in checkbox with, “Yes, sign me up”, then that’s going to cease being the gold standard on May 25. In preparation … READ MORE »
The good news is that there is only one function of a landing page. It is there to ensure a customer completes. This makes it the easiest page to design and, more importantly, a doddle to test. If you have access to free email marketing templates then the only sensible option is to choose from … READ MORE »
It is of concern that the UK is leaving the EU. One of the major problems is that there is no published exit strategy. There were promises, but these were made by those without authority. How we will extricate ourselves is up to the government of the day. The initial result of the referendum was … READ MORE »
There is something exciting about opening one of the free email marketing templates and being able to modify it to your heart’s content. Who doesn’t enjoy the buzz from authority and creativity? After all, they are designed to be altered. But take care in your rampage. You should have a plan. One endless source of … READ MORE »
We have covered various methods of avoiding the bogeyman of email marketing: spam filters. Don’t stop reading when I say that no one can be definitive. Everyone, and that includes me, is guessing to an extent. Experience helps, but when it starts to become useful, they change the rules. We can deduce some of the … READ MORE »
We’ve already explained how poor list control and the inclusion of certain words can affect deliverability rates in any email marketing campaign but there are other, more obscure causes of diversion to the spam folder. Reputation is critical as once you have been classed as spam, any slight warning sign will be given much more … READ MORE »
Integrated branding boosts email marketing returns. Your surface design, such as periodical advertising, posters, trade fair displays, signage and even down to business cards, should shout who you are, although doing so subtly is probably the best way. The dual pressures on email marketing design are the need to make them familiar in order to … READ MORE »
You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »
Not everyone’s an email marketing expert. And we don’t expect you to be. Which is why we've made the WizEmail platform so darn user-friendly and intuitive to use. Nevertheless, we don’t want you to waste even a minute getting used to the ins and outs of our system. We want you 100% ready and prepared to run … READ MORE »
Why are we oozing with confidence? Well it’s simple really. We’re offering you the MOST advanced and effective email marketing software on the market today. Hands down. WizEmail lets you create and send trackable, targeted, branded emails to all of your contacts in literally 3 minutes. And it’s so darn user-friendly that that little kid down the road could … READ MORE »