We all know those words which we must not use in email marketing. They are the same as those that are not mentioned on websites for SEO reasons. So how many are there? We all know that gender is perfectly fine but its alternative is not. Then there’s the magic pill that will almost certainly … READ MORE »
The Judicial Redress Act 2015 has passed through the US House of Representatives (The House) almost 'on the nod'. It gives foreigners the same rights of redress against American law enforcement agencies if they violate the right to privacy of data. Both houses of Congress are historically reluctant to allow those outside the USA equivalency … READ MORE »
Testimonials are the most influential device you can use in an email marketing campaign. The only differences in the results of surveys is how high the percentage is of those who trust them. A quick internet search shows that 60% is not unusual. If they are so good, you might wonder why everyone doesn’t use … READ MORE »
It is no good being irritated by rulings of regulatory bodies. They are, like Thursdays, there regardless of how much use they are to you. Whilst you might feel sorry for Morrisons following the ruling against them from the Advertising Standards Authority (ASA), you have to accept it and take it into account when planning … READ MORE »
Last updated May 25, 2018 This Anti-Spam Policy must be read and agreed to in conjunction with our Terms & Conditions, Privacy Policy, GDPR Notice and Cookie Policy. It is your responsibility to periodically check for updates of these Terms, Policies and Notices. Wizemail Anti-spam Policy On Bulk Email, Email Marketing Software and Email Advertising … READ MORE »
Last updated May 01, 2019 These Terms & Conditions must be read and agreed to in conjunction with our Privacy Policy, Anti-Spam Policy, GDPR Notice and Cookie Policy. It is your responsibility to periodically check for updates of these Terms, Policies and Notices. You agree to be bound by these terms between you ("The Client") and WizEmail … READ MORE »
Many, probably most, large companies have large customer relationship management (CRM) teams set up to, in essence, increase profits. A loyal customer is normally one who gives a better return on investment. You might think, however, that for a small company, struggling to survive in the ultra-competitive world of bulk email marketing, it is a … READ MORE »
If you have a spike in your unsubscribe rate, one that is not explained by your email marketing software, then it is time to be concerned. If you show that this spike is outside your normal variation then you need to take action. First the good news: if people are unsubscribing, at least they have … READ MORE »
So, how've we done that? Well, by giving you dozens of reporting tools which you can view on our lovely shiny dashboard which gives you real time information on the effectiveness of your campaigns and the results they have achieved. For example: Total delivery rates and statistics Engagement statistics from unique opens, forwards, social interaction, non-openers … READ MORE »
Yep. You heard me right. Our unique software will actually let you track your customers' movements after they've followed a link to your site. You’ll discover: the number of pages they visited which pages they visited how long they spent on each page when they visited each page what (if any) calls-to-action they followed through … READ MORE »