Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »
If you are seeking leads, and who in email marketing is not, then why aren’t you using video? You must know a great deal about targeting and so you will be able to use video for lead generation. Post a short and attention grabbing YouTube video on a subject that those on your email marketing … READ MORE »
Any company with an internet presence depends to a greater or lesser extent on search engine results and for the EU, this means Google Search. It dominates Europe. This means, of course, that email marketing companies will suffer if its systems aren’t fair. Google has a monopoly position under the legal definition. There are other … READ MORE »
Email marketing can feel restrictive. We are governed by statistics. There’s a 5% advantage in doing A, so there’s no decision to make; A it is. This is the sensible option. However, it is not the only way to go. Gut reaction, intuition or instinct, call it what you wish, means you believe something without … READ MORE »
The EU has recently concluded a number of sweeps of websites to check for, in the latest one, compliance with the Consumer Rights Directive (CRD), in particular pre-contractual information requirements. In addition to all EU countries they included Iceland and Norway as well. Whilst email marketing companies were not specifically targeted, we all depend on … READ MORE »
We recently covered how to discover the external reason, i.e. not caused by the email itself, for a peak in unsubscribe rates in one of your email marketing lists. Identification of cause is only the first step. You must now come up with a plan of action to redress the problem. First the good news; … READ MORE »
It has been said many times, and often on here, that email marketing is just the same as what we called selling. The same techniques that proved successful in the ‘old days’ can be used just as effectively now despite email marketing lists giving us so much more information. You can see such processes in … READ MORE »
For a change, I’ll answer the question set by the title in the first paragraph: it will increase profits. There is much research available on the subject and the conclusions only disagree by how much improving user experience will benefit a company selling online. They all agree it is an essential. It sounds like something … READ MORE »
It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions. It is not as if the shopper is feeling the … READ MORE »
Reviews are used by everyone, including those on your email marketing lists, to assess if a product is worth buying. In order to ensure customers are not put off you need to have a process to manage negative reviews. Ensure the reviews are read critically by someone aware of your policy. That means the good, … READ MORE »