You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »
There’s a maxim in chess, often repeated to beginners, although it goes for all levels: every move you make must threaten the opposition’s king. Some moves will do so indirectly, especially the better the player gets. In email marketing, everything you place on the landing page must be directed towards ensuring a customer acts in … READ MORE »
We’ve mentioned recently that you should ensure your marketing email is optimised for mobile opening. Or rather that you should choose a mobile-centred one from the free email marketing templates you have at your disposal. We’ve also mentioned that you should cut wordage to a minimum. Unfortunately, it is not simply a matter of deleting … READ MORE »
We all know email marketing campaigns should be designed from the ground up for mobile devices. Statistics are great in support of a disputed point, but the argument is over. What you need to know is how to get the best from your next campaign. First the bad news; there is no single way that … READ MORE »
It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment. It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »
Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »
There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »
The internet is awash with reports on email marketing published by various organisations. They should obviously be treated with care and in many cases should be tested in case they are particular. What is dangerous is that most of the shocking conclusions are those which support prejudices. I doubted that most email marketing companies tested … READ MORE »
Alt tags are descriptions attached to an image which is invisible to readers unless images have been disabled, such as when disabled in a marketing email, or when the reader is using a screen reader. Their function is to aid accessibility, particularly for those who have sight problems. Screen readers pick up the alt tags … READ MORE »