We all concentrate on the design of the marketing email as the prime requirement of our campaigns. There are spam filters to negotiate, exciting subject lines to capture the imagination, headlines to entrance and images and copy to keep people reading, all the time focusing on the click-through button. It doesn’t sound easy, because it’s … READ MORE »
I recently failed to buy an item because of the frustrating post click-through procedure of a company whose email marketing list I am subscribed to. It’s not as bad as it might first of all appear. I went back to the buying page a day or two later once I had got my act together. … READ MORE »
It's a question that is often asked. Should there be as few as were on the marketing email or is now the time to try and convince by overwhelming the subscriber with facts? The answer is simple enough. As in most things to do with email marketing, there is no optimum; it depends. I've recently received … READ MORE »
Your marketing email has performed well and a subscriber has clicked through to the landing page. From here on in you can only mess it up. You should remember that nothing is over until money has changed hands, and just because the subscriber has shown an interest does not mean they will complete. You’ve still … READ MORE »
Many email marketing companies use the same image, or one very similar, on the landing page as on the marketing email, yet normally opt for different copy for the change in function. This shows one of two truths: either the original image or the one on the landing page is not optimal. They have different … READ MORE »
The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »
You might well be like the rest us. We all feel overwhelmed by the returns from email marketing campaigns. Even concentrating on one aspect, such as landing page returns, can still make you wonder what on earth you’re supposed to do with all the data. The difference between email marketing and most other forms is the … READ MORE »
The 7 points to consider in landing page design There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking. 1/ One size does not fit … READ MORE »
There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors. For instance, if they came via an online ad, you’ll know little about … READ MORE »
On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »