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Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

Using Landing Pages To Improve Conversion

You might well be like the rest us. We all feel overwhelmed by the returns from email marketing campaigns. Even concentrating on one aspect, such as landing page returns, can still make you wonder what on earth you’re supposed to do with all the data. The difference between email marketing and most other forms is the … READ MORE »

Points To Consider In Landing Page Design

The 7 points to consider in landing page design There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking.   1/ One size does not fit … READ MORE »

Landing Pages Design And Content

  There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors.  For instance, if they came via an online ad, you’ll know little about … READ MORE »

Check your email and landing page design

On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »

Landing page design

You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »

The basics of email marketing landing pages

There’s a maxim in chess, often repeated to beginners, although it goes for all levels: every move you make must threaten the opposition’s king. Some moves will do so indirectly, especially the better the player gets.  In email marketing, everything you place on the landing page must be directed towards ensuring a customer acts in … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

The basics of landing page design

It is no exaggeration to say that a good, and we’ll come to what it meant by good, landing page design is the keystone of email marketing. So what do I mean by landing page? For the purposes of this article, a landing page is a special page on your website where people who click … READ MORE »

Start designing your first landing page

The good news is that there is only one function of a landing page. It is there to ensure a customer completes. This makes it the easiest page to design and, more importantly, a doddle to test. If you have access to free email marketing templates then the only sensible option is to choose from … READ MORE »

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