We recently provided an introduction to using video in email marketing. However, such basics were probably not enough to convince you to spend all that money on what for you is an untried process. You will have been put off by the costly kit, new skills required, all the technical knowledge, the expense, a lot … READ MORE »
I’m a big supporter of using competitions in an email marketing campaign. The promise of reward can excite even the most laid back of us, especially when there is a significant prize, for instance, £5000. When a railway company (the railway) organised a competition as part of their “Build Back Better” promotion, they expected a … READ MORE »
That’s pretty good advice. We should check everything, and without evidence to confirm, check again. Mind you, every once in a while a report surfaces which does little more than confirm one’s own prejudices, and you wonder whether it’s another case of research from the University of the blatantly obvious. I’ve recently read a report, … READ MORE »
There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »
Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »
We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »
Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists. One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »
Email marketing is all about efficient use of resources. You cut copy and then cut it again. Every little fact garnered from your email marketing software is used for targeting. So why do so many companies leave testimonials, surely the most effective form of self-promotion, on an obscure page on their websites? Do you check … READ MORE »
For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort. Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »
Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »