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Beyond your email marketing software

A recent article covered surveys and it was mentioned that there are some questions that are best answered by your email marketing software and the returns from your campaigns, and others where the information has to be gleaned elsewhere. One complements the other and you need to work out the best one to use to … READ MORE »

Questions, questions & email marketing data

In a recent blog we mentioned surveys as a way of collating information about your subscribers or targets which would not be so easily obtained via returns from your email marketing software. What questions to ask is the critical point in all of this. You do not want to waste your time asking for something … READ MORE »

Your first email marketing survey

If you are lacking data in your email marketing software, prediction is less dependable and experimentation can be unfocussed. Obtaining information from campaigns can take time, and a tempting shortcut is a survey. Things to bear in mind when planning your first. 1/ Keep questions short. No one likes having to read one twice. 2/ … READ MORE »

A guide for an email marketing survey

Surveys can be an effective method of obtaining data for your email marketing software. Here are ten considerations. 1/ Is the risk worth the benefit People don’t like them. Stand near a pinch point in a shopping mall with a clipboard and you will realise that people will bump into one-another rather than answer your … READ MORE »

Mobile email marketing

As far as email marketing is concerned, the argument is over: you should design for mobile devices intitally. Reading emails is one of the main reasons – the one according to some surveys – for people to buy and use a smartphone. Historically, the layout and choices when designing a marketing email have been made … READ MORE »

Legal Security

At WizEmail, we don’t only want to protect you. We want to protect your clients. And we want to protect ourselves. Which is why we firmly insist that you play by the rules when it comes to all of your email marketing campaigns. Getting nervous? Don’t be. It’s really straightforward. But before we run you through the … READ MORE »

Targeting Mailshots

Einstein, our analysis specialist WizBot, will cleverly help you find out everything you need to know about your customers. How does he do this? Well he has a whole suite of tools at your disposal including: Surveys Triggers Automation Sign-up forms Tracking codes Geo-location mapping Rather than second guess what your customers really want, you … READ MORE »

Microsites

Ready to sign up for your free 30 day trial? You will be in a minute. Because the incredible landing page builder tool we’re about to tell you about is what seals the deal for most of our clients. And once you've seen what it can do – you’ll most likely be joining them. Here’s how … READ MORE »

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