How did you first find this site? Perhaps you entered something like ‘free email marketing templates’ into a Google search and then, going by the meta description, thought you’d give us a try. It’s the way of the internet world. You will be wondering how you can work your way up the rankings to get … READ MORE »
Neither is mutually exclusive of course. You can do both. It is better to ask whether you should or not. If things in the email marketing world are going well for you, expansion might be something you are considering. If so, then branching out into social media will be an option. The rewards can be … READ MORE »
Not so long ago my job was to interview potential recruits and to help me I was put on a short course. I was told to only ask questions that I already knew the answer to. Patently idiotic. Also, I have a hearing problem and was told that if I used the memory foam type … READ MORE »
Now is an opportune moment to look at those who unsubscribe from your lists. After all, I believe the EU might well have known of the risk of Brexit but seemed to do little about it. You should not make the same mistake. There are two specific times to try and reduce your unsubscribe rate: … READ MORE »
There will never be the perfect email, one suitable for everyone on your email marketing list, the reason being it is impossible to define. Your job is to get as near to it as possible, within budget. Can we define the perfect person to run an email marketing campaign? Now there’s a thought. Imagine you … READ MORE »
A recent advertising blog reminded me of a game some friends and I once played. We had to come up with an honest strap line for the third or subsequent entries in a film franchise. The favourite was for Alien³: ’Just like Aliens but cheaper and with fewer monsters’. It is unlikely that the production … READ MORE »
We have mentioned before that segregating email marking lists is the quickest route to better returns. Research shows it will improve, amongst other returns, open rates, completion rates and unsubscribes. It also ensures that you don’t waste a window by sending a general, untargeted offer. There are a number of straightforward ways you can split … READ MORE »
A quick Google will show that the number of blogs covering your particular product line is considerable. I know this because there are lots for every subject. There will be links to articles with headings of: 100 best [insert your type of product] blogs. So what is the likelihood of obtaining any benefit to your … READ MORE »
When deciding on what to offer as an encouragement for people to signup-to your email marketing list there are two simple criteria: 1. You need an item that the demographic you are aiming for would value highly, have not already got and are unable to get elsewhere at that price, and 2. It won’t cost … READ MORE »
Email marketing software makes it easy enough to work out the best time of the week and day to send emails to ensure the highest open rates. All you need to do is to study the returns and the peaks and troughs will be apparent. When we come to identifying long term cyclical events which … READ MORE »