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Do you believe email marketing research?

The internet is awash with reports on email marketing published by various organisations. They should obviously be treated with care and in many cases should be tested in case they are particular. What is dangerous is that most of the shocking conclusions are those which support prejudices. I doubted that most email marketing companies tested … READ MORE »

SEO – Google and email marketing

How did you first find this site? Perhaps you entered something like ‘free email marketing templates’ into a Google search and then, going by the meta description, thought you’d give us a try. It’s the way of the internet world.  You will be wondering how you can work your way up the rankings to get … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

Style in email marketing

Everyone knows that a common design identity for all media is important to branding. Customers and targeted prospects should know at first glance that whatever they are viewing is about your company. Most people glance at adverts and emails. In that second they need to know it is from you. Given that you almost certainly sell by … READ MORE »

Make Email Marketing Templates That Work For You

It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »

Getting the best out of free email templates

One overwhelming positive to going with a reputable email service provider is the quality of the free email templates. There is nothing worse than staring at a blank screen trying to be creative. Not only that, the temptation is to copy. You will, of course, have studied the creations of your competitors. Let’s face it, … READ MORE »

Emailing granny

I was in Starbucks and on a table adjacent to what appeared to be a couple of grandmothers with their charges. I'd given up trying to write about free email templates as the noise was distracting. To make it worse there came the irritating buzz of a mobile phone. It was a cue for grandmother … READ MORE »

Getting the best from free email templates

It is a phrase that must bring joy to those engaged in bulk email marketing: free email templates. For a specialty where costs are low anything that takes time or money is to be abhorred. And free is such a lovely word. There is one thing to beware of however. It does not mean that … READ MORE »

The efficient use of free email templates

Free is a friendly sort of word. It makes you smile. When it is used in the phrase Free Email Templates it should make your smile even broader. Not only are they free, that word again, but they are quick and easy to complete. More of a broad grin in all probability. With the mechanics … READ MORE »

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