There’s no middle ground in email marketing. You either have the cheapest price or else your product is regarded as premium. Anything that falls between these two extremes will struggle. What’s to stop you going for the top prices? For email marketing, the benefits are obvious: lower stock levels, reduced demands for staff, and a … READ MORE »
There can be few who haven’t opened a kitchen cupboard, found an item they haven’t used for years, and wondered, “Why on earth did I buy that?” It is proof, if that was needed, that customers do not buy with carefully constructed logic. It might have been an impulse buy or it could have been … READ MORE »
If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »
If a new word arrives which requires acres of copy to explain why it is different to another one, even the least cynical among us might think that someone is trying too hard. When looking for the definition, or even explanation of what omnichannel is, I found a proliferation of phrases such as ‘is essence’ … READ MORE »
It is the most irritating of results in email marketing. The customer clicks through to the further information page, spends some time on it, presumably assessing the technical details, and then goes through to the landing page. We think it's all over. But then they abandon the purchase. The reason can be difficult to fathom. … READ MORE »
When researching for articles I often come across examples of both good and bad marketing. It is best to focus on the former but sometimes I feel the need to share a warning. The promise was for 15meg of pdf on relationship building. As I was going on a train journey I thought I would … READ MORE »