I subscribe to quite a few e-newsletters, some for my hobbies and many more for research into email marketing. In the former, I forgive mistakes because most are run by amateurs, and doesn’t it show, who have something to say about my hobby. For research, I expect companies to show professionalism. It’s remarkable how many … READ MORE »
There is a dichotomy in the way the purchasing public views reviews. On the one hand, everyone professes not to believe them while on the other, a certain percentage of bad reviews can make an object unsaleable. How can you convince your subscribers on a marketing email that almost everyone loves your product? What we … READ MORE »
There’s no oxymoron in planning a candid image. Pictures that are praised for being spontaneous are normally the creation of a patient photographer. If you want to generate a specific emotion in those on your email marketing list, an image that appears natural has an edge. When picking a stock image or organising one yourself, … READ MORE »
The Brexit vote on 12 March was critical. It is likely to have an effect on business opportunities, your ROI and how you run your email marketing campaigns. Regardless of what happens from now on, it is a watershed moment for all of us. It will give your customers a great deal of concern for … READ MORE »
It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »
Anyone concerned about open rates would look first to the Subject Line. They might consider being a bit more familiar or think that a more ‘in-your-face’ explanation of the offer might work. However, every aspect of email marketing is interconnected and if your open rate suddenly drops, the most likely cause are your previous email … READ MORE »
An overview There cannot be a perfect marketing email in the sense that it could be the best possible for every customer or every business. Anyone with an email marketing list knows that those on it dictate an email’s make up. However, that does not preclude an email being the best for a particular sub-group … READ MORE »
You will have agonised over your offer price and then considered the best way of wording your presentation. When it comes to picking what images to insert in your email marketing template you will probably opt for something out of your stock images pile. There is little to criticise in this. The professionally produced images, … READ MORE »
When reading an article on rebranding, one company’s name, well names really, came to mind right from the start. I was not surprised to later find a couple of paragraphs on it. That particular rebranding carries warnings for us in email marketing, as well as just about every other company with an online presence. I … READ MORE »
That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »