You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »
Ready to sign up for your free 30 day trial? You will be in a minute. Because the incredible landing page builder tool we’re about to tell you about is what seals the deal for most of our clients. And once you've seen what it can do – you’ll most likely be joining them. Here’s how … READ MORE »
Imagine this… You send out an email to promote your new fashion line. Somehow all your female customers get a special offer on high-heels, while the males see a discount on flat caps – in the very same place on the same email. Sound pretty incredible? Well that’s exactly what you can do with our dynamic content builder. … READ MORE »
I went with the opposition recently and visited a shopping mall. Three in fact. The number of shops that had closed was testament not to the recession but email marketing. Even in the shops that were open there were short queues at the till. Crowds were thin. Yet most shops remained open and business seemed … READ MORE »
As with most mistakes, the most important response is to ensure you do not make it again. It’s not a simple case of ‘Oh, I’ll remember that’. You’ve already missed the error once. What’s to say you would not make an identical mistake again by just not seeing it? For this article we’ll assume you … READ MORE »
I recently spent what to me is a considerable sum of money on an IT item that was not essential, otherwise called a luxury, after it was pushed on a particularly convincing marketing email. I visited the FAQ page on the supplier’s website. I obviously wanted to ensure what I was buying was exactly what … READ MORE »
We need, first of all, to clarify what is meant by a squeeze page. It’s a landing page with the sole purpose of getting visitors to subscribe to an email marketing list or an enewsletter. The big difference between it and any other page which contains a sign-up form, is the word sole. It is … READ MORE »
Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen. How irritating is … READ MORE »
We’ve all got About Us pages. We don’t know why. Visitors are few, and those that do wander into it are probably lost. Some are used to sell the company, but there’s little point if no one is reading. We are data-led in email marketing yet cheerfully ignore the returns. About Us pages in websites … READ MORE »
The garden centre I went to on Sunday had its gas-fired BBQs on offer, a sure sign that Christmas is on the horizon. It is the same for anyone involved in email marketing. Now is the time to clean your website to ensure it is in optimum condition. This is not a simple case of … READ MORE »