The problem with all predictions about Brexit, and what it means for email marketing, is encapsulated in the title. Even now, less than 100 days until we officially leave, there is some doubt that we will actually do so. Some things are more or less set in stone. The GDPR and similar EU legislation will … READ MORE »
Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »
This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »
Email marketing works. The facts are unarguable so most departments will want to use it in their campaigns. There’s little cost and their budget will be able to cope. One problem is that there are constraints not fully understood by those who are not specialists. As companies become larger, various specialities tend to separate and … READ MORE »
There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »
A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem. You are not doubt reassured that your security systems, which deny access by way … READ MORE »
We’ve mentioned recently that you should ensure your marketing email is optimised for mobile opening. Or rather that you should choose a mobile-centred one from the free email marketing templates you have at your disposal. We’ve also mentioned that you should cut wordage to a minimum. Unfortunately, it is not simply a matter of deleting … READ MORE »
After reading this paragraph, you might wonder what car mechanics has to do with email marketing lists, but all will be revealed later. I was researching an article on servicing classic cars and was shadowing a mechanic replacing a steering box. He had placed the components he’d removed on a bench I was standing by. … READ MORE »
There are many who suggest you should never use jargon in a marketing email as it can put off the less knowledgeable. To a certain extent this is good advice. Jargon has its uses and in many ways is indispensable when needing to reduce copy wordage. The General Data Protection Regulations takes five words and … READ MORE »
You might not have thought that a Which? report would have much in the way of information relevant to us. Email marketing is rather specialist and isn’t the best place to find research that relates to your role from specialist blogs? However, we’ve always said; use varying sources for ideas. Which? has produced a report … READ MORE »