Excuse me for getting personal, but Brexit, for me, is rather like waiting for my daughter to leave home. We didn’t particularly want it to happen. However, it was obvious that it would come about eventually. There were a lot of false starts. At the time of writing it seems probable that the election is … READ MORE »
It was suggested that the General Data Protection Regulations spelt the death of email marketing, or at least that we would have to modify our processes to an extent that would hit our return on investment. Now, after more than a year, it has shown itself to have been easy enough to cope with. I’m … READ MORE »
Data protection regulations can be seen as the bane of anyone who collects or maintains personal data. We, with our dependence on email marketing lists, have to make a considerable investment with regards to research and training staff, so being told by the ICO that we might need to make a Data Protection Impact Assessment … READ MORE »
The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset. It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »
I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »
You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring. Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »
We recently covered using forms on websites for gaining subscribers.They have a lot of advantages over offline methods as they are passive and require little effort once they are set up. They can also lower the risk of errors in completion. There are certain situations when printed forms come into their own, such as when … READ MORE »
Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists. One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »
The promise of Happy New Year might seem to be ironic for those involved in email marketing. Looming over everything is the spectre of Brexit and its fallout. It’s worrying for everyone, including those who are hopeful of a clean break. After all, none of us know what is going to happen. The calendar, as … READ MORE »
As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »