The one thing in email marketing is that nothing is set in stone. However, we can come very close to being didactic in the case of squeeze pages. Because they have just one clear function, to gain subscribers to an email marketing list.
1/ Don’t give away too much
This is often put as ‘offer less than you think you should’, but let’s ensure you know how much you should offer. You might have just the thing that will change their lives forever. If so, then it is valuable to them. You will want to charge them for that.
Keep it simple and easy to take in. An ebook that gives one item of advice, and describes how to implement it, is as effective in gaining subscribers as one that runs into hundreds of pages.
2/ Keep form fields brief
You want as much information as you can get, but too many questions requiring a degree of effort on their behalf will put off potential subscribers. You will gain more dependable information from every email marketing campaign. It’s a balance of course, but start by favouring just the minimum.
3/ Ensure they know you are giving them something of value
Don’t oversell your gift. If it’s a 10-page pdf, it won’t solve many of their problems or change their lives. However, words like gift, prize, and give will tend to encourage them. Be clear what they are signing up for of course, but emphasise the offers they will receive.
4/ Keep it simple
A video might be the most appropriate medium to present the wonderful prize they’ll receive, but it should be short, simple and just one click away. Don’t give them a choice. They will want a short route to their present.
5/ Target
It’s what email marketing is all about. You will have a target audience. Ensure the wording, the image, the medium and the gift are what will attract them. Don’t just clear your shelves of remaindered products. Ensure the present is something that they want or believe they need.
