We’ve had a wander around which details are needed for an effective database without being in any way specific. Perhaps now is the time to define the nature of the email data you need. The answer is simple enough: it varies. Whilst a common generic name for what we do could be called bulk email … READ MORE »
Typeface design is an art. Specific typefaces have had books, the plural is correct, written about them and there is many a lecture at art colleges based on a single typeface, perhaps just the relationship between one character and the rest. Don’t worry, I won’t bore you on the subject, although it is one I … READ MORE »
Firstly, I'm not suggesting that there is such a thing as a universal email wizard that is perfect for all circumstances as your email marketing software will show that different people react differently. However, there are some universal considerations. If you take each one into account then you can create a marketing email that is … READ MORE »
We see on television daily examples of how to appear to be saying something useful whilst in fact obfuscating. Some politicians have brought this to an art form. They can speak for minutes when, in theory, answering a question but later review will show that they said nothing in reply. Email software encourages you to … READ MORE »
An email is a sales pitch. Email marketing software compensates for the fact that the deal is not completed face to face. In essence the only difference between sales staff and digital sales is that one requires a signature on the dotted line whilst we want someone to click through. Your sales staff will have … READ MORE »
With sophisticated bulk email services being available for such low prices, and support easy to access, one might be forgiven for thinking that all marketing emails would be equally effective. A little time perusing your competitors’ marketing emails will show this to be fantasy. The problem is that businesses new to the craft tend to … READ MORE »
Email templates provide a straightforward, easy and cost effective way of producing emails that will sell. However, there is every probability that you will be tempted to customise them and the odds are you will give into this temptation. Here are some points to take into consideration before doing so. The email templates will have … READ MORE »
Bulk email marketing is all about information. The more you know about your subscribers the greater your return on investment. It might seem that 50% of your time is taken up by data acquisition and if so you should be worried because it should be nearer 60. The direct route is often the easiest so … READ MORE »
The attraction of bulk email marketing is that a slight, a very slight, increase in returns gives a massive increase in ROI. It follows therefore that a little idea, just a slight alteration, might be well worth the effort. Mind you, how do you to know what to change? There has been very little research … READ MORE »
Email marketing software gives an insight into the unconscious minds of you subscribers, something that occupies MRI scanners for some hours according to a recent television programme. It would appear – according to Horizon – that most people do not react logically. They just react. There is a lot of evidence, although not sourced via … READ MORE »