It would appear that most companies have seen an increase in online sales since the Covid-19 pandemic started. While there does seem to be some variation in the actual figure, it seems clear that many people have tried online purchasing for the first time as a means of overcoming lockdown. How many new online customers … READ MORE »
Every news outlet, printed media, TV or online, shows us how much the marketing world has changed in the last six months or so. Everything is different. You have been trying to limit how your company is affected by the lockdown and in that you are similar to everyone else. As you’re still here you … READ MORE »
The most successful email marketing companies in the months, and possibly years, to come will be those which are able to respond to how their subscribers have changed in the post Covid-19 world. You might well be wondering how to plan for something so unpredictable. Read a dozen forecasts on what the new norm will … READ MORE »
I used to work for a large, non-email marketing, company that was under considerable public scrutiny as it was often the source of quite startling headlines. Senior staff were demoted sideways if their department was the target. Fault was an inconsequence. I was given the task in coming up with a defence in the, rather … READ MORE »
There seems to be a general consensus that the current recession will continue even after the Covid-19 restrictions have been lifted, although an agreement between all experts does not necessarily mean it will happen. It follows that there will be a certain reluctance to spend. Email marketing is likely to be hit less hard than … READ MORE »
One of Ronnie Scott’s old jokes, and they were all old, was that the food he supplied at his nightclub must be good as 1000 flies can’t be wrong. I can speak from experience and say that there was a lot of truth in what he said, as well as it having a scientific basis … READ MORE »
Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »
This is not going to be an overview of the entire effects of the Regulations, but mainly how the provisions have affected email marketing. Many suggested, during the prolonged gestation of the GDPR, that the compromises forced on the regulators would ensure that it would be toothless and unfocused. Has this turned out to be … READ MORE »
Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »
If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »