There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »
Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »
A couple of years ago I was going to buy a new car. Following my normal exhaustive procedure before spending out on big ticket objects, I checked the reviews from various sources, such as motoring magazines, eventually coming up with a shortlist of three vehicles from two manufacturers. It was then a visit to see … READ MORE »
Don’t you just hate them? There are very few absolutes in email marketing. It means you normally have to discover what’s hurting your RoI yourself, but some factors are obscure, and if everyone else does it, why shouldn’t you? That’s the mantra of failure. You have to find out what works for you. I am … READ MORE »
Saying, for instance, Northern France can be entrancing might influence a potential holiday maker, but how much better is it to have a Monet picture of his time in the area? ‘Water skiing is fun!’ is a bald statement of fact, but an image of a wave being pushed up by someone dressed in just … READ MORE »
Many email marketing companies use the same image, or one very similar, on the landing page as on the marketing email, yet normally opt for different copy for the change in function. This shows one of two truths: either the original image or the one on the landing page is not optimal. They have different … READ MORE »
You’ve got your own problems. Haven’t we all? You, no doubt, want to concentrate on finding your own solutions rather than getting bogged down with someone else’s concerns. And who could criticise you? Well I will. Your function, whatever it is that you sell or produce, should go some way to solving the problems of … READ MORE »
Do you know what particular words and phrases your customers respond to best? More importantly, have you segmented your email marketing list to take this into account? How to ensure that the words and phrases you use in the body of the email relate to the specific subscriber might seem all but impossible, but we have … READ MORE »
I’ve just been to see the annual prize-winning images at a local photographic club. It was a treat, with some quite remarkable, and affecting, pictures that you might consider putting in your living room. They caught the attention with their composition, use of colour and subject matter. None, of course would be any use for … READ MORE »
It was suggested that the General Data Protection Regulations spelt the death of email marketing, or at least that we would have to modify our processes to an extent that would hit our return on investment. Now, after more than a year, it has shown itself to have been easy enough to cope with. I’m … READ MORE »