We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »
The Japanese word Ma confounds reason. Online you will find multiple translations, some of which contradict one another. There is a general consensus that can be summed up as the gap between objects can be as important as the objects themselves. This is useful to bear in mind when designing an email marketing campaign. Given … READ MORE »
Commissioning a logo is a costly exercise. If you opt for decent quality it will cost quite a bit. If you go for a cheaper option it will look as if you went for the cheapest one. You might wonder if you do without one in email marketing? If you read books or articles on … READ MORE »
I used to design logos. It was fun, it was remunerative and the little company I ran, with three others, would push for a rebranding. Nowadays I would tell the manager to visualize the impact the new website and matching documentation. As for their next email marketing campaign, it could be their best ever. It … READ MORE »
We’ve recently explained some of the legal niceties of the use of images in email marketing. Copyright is a subject that is impossible to cover with any degree of detail in five hundred or so words. You need a legal library. That does not mean the only options are to use image libraries or Creative … READ MORE »
On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »
We all know email marketing campaigns should be designed from the ground up for mobile devices. Statistics are great in support of a disputed point, but the argument is over. What you need to know is how to get the best from your next campaign. First the bad news; there is no single way that … READ MORE »
When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »
A well run website can be the best generator for subscribers to email marketing lists. It is nothing without visitors though and Google SEO rankings are of concern to us all. Websites need constant care and fettling but it is not something to be passed to IT and forgotten. It is a responsibility of all … READ MORE »
It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »