Your marketing email has performed well and a subscriber has clicked through to the landing page. From here on in you can only mess it up. You should remember that nothing is over until money has changed hands, and just because the subscriber has shown an interest does not mean they will complete. You’ve still … READ MORE »
It is common advice that when selecting an image for an email marketing campaign you should not go for one merely because you find it attractive. After all, you are not trying to sell to yourself. An image should catch the attention of a subscriber just long enough to ensure they do not to click … READ MORE »
I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did … READ MORE »
Your inbox is probably full of marketing emails which, like mine, have a Subject Line that includes the word Coronavirus. I’d count mine, but what’s the point? There are so many that it seems pointless to open one, apart from to use as a basis for a blog. One of the most irritating mistakes in … READ MORE »
I write about a form of advertising and research it; I subscribe to a number of email marketing lists, most of which I would not have bothered with even if I had more money. I know which are effective. I can see when they’ve targeted their email well. I read them through, concentrating on method, … READ MORE »
I hate to break it to you, but what we do is simply advertising. That we do it online with our customers subscribing to email marketing lists and, critically, willingly sharing their personal details, in no way changes that fact. Bring back sales staff from the 1980s and they will recognise what we do instantly, … READ MORE »
In my early days of copy writing I did a bit of proofreading for email marketing and newsletters. It’s a painful way to get your name known. It is also quite boring due to how repetitive it was; the same mistakes were made time and again. For the English language to retain its edge, it needs … READ MORE »
You don’t want to let a customer, potential or actual, out of your control as that way you’ve lost them. If they’ve contacted you, for whatever reason, you want to pull them in. It’s the only way for successful email marketing. All you need is a valid reason to send an email. You might have … READ MORE »
You don’t use the same tone of voice to speak with all of your friends, relatives and colleagues. It would be inappropriate. You tend to be serious in the office, especially when your contract is up for renewal. With friends, you’ll be more light-hearted. Not perhaps quite so jovial when discussing the appalling performance of … READ MORE »
If you’ve been writing your own copy since you started in email marketing, but now believe your time could be best spent doing your proper job, you’ll want a copywriter. There are lots out there. How difficult can it be to find the one you want? Evidently, it can be very difficult. There’s a lot … READ MORE »