Are your marketing emails predictable? Does the new one look just like the last one? When’s the last time you experimented? The probable answer is that there is a certain sameness to your emails. Why should you be different? I view dozens of marketing emails each week and the most depressing thing is that they … READ MORE »
Way back, when I was in art college, we were given the task of coming up with poster ideas for the redevelopment of a local town’s market square. You might think, correctly, that this was way before targeting by splitting email marketing lists, but my lack of precision as to audience got my original design … READ MORE »
Now is a good time to go for a redesign of your marketing emails. We have a new year, a new decade, a new relationship with Europe and the world. There’s enough reasons there for everyone. You could farm out the redesign. I would not criticise you for doing so. It’s a great method of … READ MORE »
Do you know what particular words and phrases your customers respond to best? More importantly, have you segmented your email marketing list to take this into account? How to ensure that the words and phrases you use in the body of the email relate to the specific subscriber might seem all but impossible, but we have … READ MORE »
You probably think that if you pack your next email marketing campaign with images and little copy, it might well go to the spam folder, or even be bounced. To an extent you are correct. ISPs tend to bin image heavy marketing emails but there are simple, cheap and easy ways around the problem. Quite … READ MORE »
I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up. There’s only so … READ MORE »
As a relief from, and contrast to, the hectic and forceful world of email marketing, I support my local rugby club. Some years ago, the club was struggling for income and expansion of membership was seen as the best way of bringing in money. Someone suggested having a women’s team. It might seem that we … READ MORE »
I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »
I hope it shows that I spend a great deal of time researching these posts, even to the extent of taking reading matter with me on a weekend away. Whenever there’s half an hour or so when there’s nothing on TV and I don’t want to seem greedy by being the first to breakfast, out … READ MORE »
Is now the right time for you to change the branding for your email marketing campaigns? There should always be a reason for change, but given the number of free email marketing templates you have available, if you have been running with the same old predictable appearance for email after email, that is probably reason … READ MORE »