The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its … READ MORE »
There can be few who haven’t opened a kitchen cupboard, found an item they haven’t used for years, and wondered, “Why on earth did I buy that?” It is proof, if that was needed, that customers do not buy with carefully constructed logic. It might have been an impulse buy or it could have been … READ MORE »
It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »
The general advice is not to use stock images for email marketing and website design. The reasoning is quite persuasive. Unique works and your subscribers might think more of a company that has obviously put a bit of effort into the design of an email. One of the most difficult aspects of email marketing to … READ MORE »
You will pay a lot for copy for an email marketing campaign or blog, whether sourced externally or from Jean in HR who can produce a nifty phrase. It takes time, not so much for the typing as research and reading. Any copy that is worth paying for will be reassuringly expensive. It makes sense … READ MORE »
The joy of the English language is that there are lots of synonyms. This is not only a ticket to untold wealth for thesaurus publishers, but handy for those who want to put over an idea in exactly the way which will produce the right response. You will have a number of uses for copy: … READ MORE »
Some suggest that the only things harder to come by than subscribers are good ideas. Yet there is an easily accessible way to find a ready source of ideas; subscribe to the email marketing lists of successful companies. Fair enough, you cannot copy verbatim, but what you should do is ask yourself why they do … READ MORE »
There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »
It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment. One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »
We’ve recently explained some of the legal niceties of the use of images in email marketing. Copyright is a subject that is impossible to cover with any degree of detail in five hundred or so words. You need a legal library. That does not mean the only options are to use image libraries or Creative … READ MORE »