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Enhance email campaigns for mobile devices

We all know email marketing campaigns should be designed from the ground up for mobile devices. Statistics are great in support of a disputed point, but the argument is over. What you need to know is how to get the best from your next campaign. First the bad news; there is no single way that … READ MORE »

Design email marketing campaigns for mobile

I won’t insult your capabilities by quoting statistics for mobile verses laptop/desktop opening of emails. We all know the argument is over. You should now design initially for mobiles and then expand for other devices, the reverse of what used to be the norm. So how do you go about it? The good news is … READ MORE »

Email marketing for the mobile world

Everyone is different. They do things in odd ways, some which others will find weird. This diversity could make it difficult to sell but we, thankfully, have our email marketing lists.  I use both hands for mobile phone use. A quick perusal of Neros shows that I’m in a minority, but only just. This gives … READ MORE »

Email marketing design for mobiles

Recently we covered the changing nature of how emails are read. No longer are customers sitting at desks but are now pushing their way onto trains while they check their inboxes. We need to design marketing emails to cope with the new reality. What is required is not just responsive emails, although that is an … READ MORE »

Mobile email marketing & multi-tasking

I read a lot of statistics about marketing in general and email marketing in particular. I’ve noticed that there is a degree of variation in the results, as is only to be expected, and in any case any stats that don’t come through our email marketing software is of little interest. However, there are trends … READ MORE »

Keeping ahead in mobile email marketing

Email marketing is just like having children; as one problem is solved another is revealed. We all know than mobiles are the main medium for opening emails so we can be confident that we should design our websites and emails for mobile devices. Unfortunately such a significant change means that all the truths that have … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

Main mobile mistakes with email marketing

The argument is over. Mobile devices have won with regards to email marketing. According to recent research, most websites are visited via mobile devices and it appears that it won’t be long before the majority of purchases are completed via them as well. Remarkably a significant number of marketing emails are not mobile friendly. Here … READ MORE »

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