There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors. For instance, if they came via an online ad, you’ll know little about … READ MORE »
I hope it shows that I spend a great deal of time researching these posts, even to the extent of taking reading matter with me on a weekend away. Whenever there’s half an hour or so when there’s nothing on TV and I don’t want to seem greedy by being the first to breakfast, out … READ MORE »
Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell. The more blanket forms of advertising, such as TV and other types of what we might call scatter-gun methods, have been … READ MORE »
Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »
You’ve got your lead. Someone has, for instance, logged onto your gated section where you keep articles that will be of interest to those you are targeting. Whilst this is good news, there’s some distance to go to get them to subscribe to your email marketing list. That’s where lead nurturing comes in. There are … READ MORE »
For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort. Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »
We recently provided an introduction to using video in email marketing. However, such basics were probably not enough to convince you to spend all that money on what for you is an untried process. You will have been put off by the costly kit, new skills required, all the technical knowledge, the expense, a lot … READ MORE »
As lead generation has multiple definitions, let’s start by explaining what it means for this article: gaining email addresses in order to encourage the owners to subscribe to your email marketing lists. The more leads, the more subscribers. There are a number of common ways to gain a leads. A cheap and effective method is … READ MORE »
There are any number of prosecutions for data law infringement, some of which show a cavalier attitude to regulations. When reading the decisions of courts it does seem that the offending company was asking for it. On some others there is the feeling of, ‘It could have been me.’ If you have a healthy email … READ MORE »
There you are, wondering if you should increase your range of products. There’s a certain investment in money, time and credibility in your favoured option and you will want to know whether you will end up with egg on your face. Nothing can take the risk out of email marketing but the software available to … READ MORE »