After reading this paragraph, you might wonder what car mechanics has to do with email marketing lists, but all will be revealed later. I was researching an article on servicing classic cars and was shadowing a mechanic replacing a steering box. He had placed the components he’d removed on a bench I was standing by. … READ MORE »
I am partially deaf. It doesn’t require any particularly special treatment with regards to email marketing but when I’m buying at a counter I can experience difficulties. Those companies which invest in special facilities for those with hearing problems generate gratitude and a lot of loyalty. It is probable that many of those on your … READ MORE »
Words can describe the universe. We’ll have to accept that mathematics does it quicker although no more accurately. On top of that, you need words for poetry where a phrase can define an emotion. One subtlety of the English language is that a word can have a different effect on different people. Much might depend … READ MORE »
Positive reviews are such a bonus that it is tempting to put them everywhere there is a gap in your marketing email or website. This wastes them. They will soon become background noise, to be ignored by all. It is possible to ensure that every reader notices at least one, and if you work it … READ MORE »
It can be difficult to approach each email marketing campaign with a fresh mind and a degree of originality when it is the third one of the year. Here are some questions you can ask yourself to make things easier. 1/ What excites this person? People generally buy on emotion. The trick is knowing which … READ MORE »
Then ask yourself these five questions. 1/ Is the design the same as you were using a year ago? Subscribers like familiarity and feel reassured when they recognise that the email comes from someone they trust. It can be sufficient to keep the banner and logo more or less that same for some time, but … READ MORE »
Way back, when I was a graphic design student, I had an instructor who used a phrase that every student dreaded. It was said in English with a heavy German accept: “There is no excuse for ugly.” It wasn’t particularly helpful with regards to specifics, but it made his feelings apparent, as were one’s chances … READ MORE »
The major limitation to your email marketing campaign is that you can, by law, only send it to subscribers to your email marketing lists. This means that you will be missing a number of those who would be interested in the offer. You can either hope that subscribers will mention it to their friends or … READ MORE »
The main limitation associated with email marketing is that we can only send to people who have already subscribed to our email marketing lists. We probably all believe that there must be hundreds of others out there who would be interested in our products if only we could contact them. There is a method of … READ MORE »
What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »