Even if you seek out trends in email marketing design in the hope they will give you some idea of what’s ‘in’ at the moment, you might have overlooked the various annual graphic design awards. As an example of self-indulgence they are nowhere near that of the Oscars, but there does seem to be an … READ MORE »
How to reassure your customers after the vote in the House of Commons A series of votes in the House of Commons, starting on 12th of February, on the subject of Brexit, was politically significant. The odd thing is that, from the point of view of email marketing, it means little. Your customers, however, are … READ MORE »
I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »
The joy of the English language is that there are lots of synonyms. This is not only a ticket to untold wealth for thesaurus publishers, but handy for those who want to put over an idea in exactly the way which will produce the right response. You will have a number of uses for copy: … READ MORE »
It will come as no surprise that it can cost more than five times as much to acquire a subscriber to your email marketing list than to sell to an existing one. Or, to put it another way, a customer loyalty programme pays for itself. It is not simply a case of giving regular customers … READ MORE »
There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »
Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »
On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »
You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »
I won’t insult your capabilities by quoting statistics for mobile verses laptop/desktop opening of emails. We all know the argument is over. You should now design initially for mobiles and then expand for other devices, the reverse of what used to be the norm. So how do you go about it? The good news is … READ MORE »