Ever missed an important event or payment just because you forgot? Happens to the best of us. That's why reminder emails are your unsung heroes in email marketing — quietly saving you time, hassle, and unhappy customers.

But here's the catch: not all reminders are created equally. A well-crafted reminder email can keep your subscribers smiling and engaged. A clunky, awkward one? You might just annoy them instead.

The Basics: What Makes a Great Reminder Email?

Keep it classic:

• Brief, engaging subject line that gets attention without sounding like a nag.
• Preview text that expands on the subject (a.k.a. preheader) — think of it as the email's handshake.
• Personalised greeting — ideally with their first name (as personalisation etiquette implores) — because nobody likes to feel like just "Dear Customer."
• Clear, precise info about what you're reminding them of.

Personalisation is your best friend here — tailor your message to their relationship with you.

Event Reminders: Guide Them There with a Smile

If you're reminding someone about an upcoming event, don't just drop a date and time. Help them arrive stress-free by:

• Including a map and postcode.
• Adding directions or recommended routes for easy access.
• Sharing any helpful details — like where to park or what to bring.

And stay upbeat! Make them excited to show up. If your data says a subscriber might need extra help (like wheelchair access), include that info too. Thoughtfulness scores major points.

Payment Reminders: Soft, Not Shove-y

Nobody loves a payment reminder — especially if they're behind. The trick? Avoid sounding like the email police. Instead of a blunt "Pay now!" try:

• Checking if their personal details are up to date.
• Reminding them of your terms of service politely.
• Offering help or answers if they're confused.

That "Friendly reminder" phrase? Honestly, it can sound passive-aggressive and make people bristle. Better to be clear, kind, and direct — no guilt trips needed.

Appointment Reminders: Keep It Simple and Supportive

For appointment reminders:

• Put the date and time front and centre.
• Include a contact email or phone number so they can reschedule easily — if need be.
• Avoice over-patronising language. Your subscribers already know the drill — just help them remember.

Bottom Line: Be The Friendly Nudge, Not The Annoying Pest

Reminder emails should help, not hassle. They're your chance to be that helpful friend who keeps things running smoothly without ruffling feathers. So craft your reminder emails with care — personalised, clear, and positive.