It is no exaggeration to say that a good, and we’ll come to what it meant by good, landing page design is the keystone of email marketing. So what do I mean by landing page? For the purposes of this article, a landing page is a special page on your website where people who click … READ MORE »
The landing page, i.e. the page the email subscriber would click through to from a marketing email, is critical. You have the potential customer’s attention and all you've got to do is to close the deal. The design of the landing page should reflect this single purpose. Here is a literally top-to-bottom run down of … READ MORE »
I used to build flying model aircraft. One rather hurtful criticism of my abilities in controlling them was made at the club annual dinner when I received a special award for the way I landed my planes. The comment was that: 'they didn't so much land as arrive.' This is an apt description of many … READ MORE »
With the current heavy emphasis on subject lines and the design of the email proper, landing pages have become the Cinderella of the email marketing world. As long as subscribers click through it seems as if everyone is happy. Yet the conversion rate is probably the most important statistic you receive. Just to clarify, the … READ MORE »
Let’s explain the jargon first of all: a squeeze page is a landing page, the specific intent of which is to get people to sign-up to your email marketing list. What makes a good squeeze page will vary depending on product and company to a significant extent although there are some universal truths. 1. Keep … READ MORE »
A logo redesign can feel like the marketing equivalent of spring cleaning – refreshing, slightly daunting, and often completely ignored by those who aren’t you. But if you’re using email marketing as a core channel, your logo matters more than you think. It's not just decoration – it’s a key brand cue. So before you … READ MORE »
Adding sign-up forms to your website is one of the most effective ways to grow your email marketing list. But how do you know if your form is working well — and how do you measure improvement? The calculation is simple: Conversion rate = number of completed forms ÷ number of page visitors. For example, if 1,000 … READ MORE »
In these blogs, the importance of repeated testing is often reinforced. Split-testing, also known as A/B testing, is the way of perfecting all forms of email communication, but particularly those used in email marketing. It can, should actually, be used for landing pages as well. It’s the most effective way of increasing ROI. Intuition can … READ MORE »
There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »
I have a friend. I’ve mentioned him before, and he’s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing and, with his normal commitment and bouncing energy, he and his company made a success of it. They’ve taken a … READ MORE »