Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell. The more blanket forms of advertising, such as TV and other types of what we might call scatter-gun methods, have been … READ MORE »
We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »
I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »
One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »
Why should those on your email marketing lists ignore the unsubscribe button? There are lots of other companies out there only too willing to offer them an advantage to change their allegiance. You can’t always get the balance between cost and quality just right. Most of the research on the subject supports loyalty as being … READ MORE »
We’ve said it before but that’s no reason for not saying it again. Email marketing is about exploiting all forms of interaction with your customers, actual or potential. Social media, forums, websites, counters etc should all be used to support email marketing. You might notice I’ve left out newsletters. Successful newsletters require a lot of … READ MORE »
Over the years Google has been more than willing to point out what shortcuts, or ‘cheats’, will lower SEO rankings. Everyone in online sales, as well as email marketing, will hear rumours of such developments and demand that the content manager ‘does something’. Protests that the only thing that matters is results are ignored. Enough … READ MORE »
I’ve received a number of emails recently where I’ve been asked to check my permission levels with regards to receiving emails. I’ve had five in three days. Notably, they had, in the main, been from companies whose email marketing lists I’ve subscribed to for some years. Why this current fear? A rhetorical question of course … READ MORE »
One of the most remarkable trends over recent years, and which intensified in 2017, is the way that consumers have taken to new technology. No post Christmas lunch snooze for me. There was chatting to some of my family in Kyoto for a while, then moving westwards to Lucerne for a magnificent live view of … READ MORE »
Recently we covered the changing nature of how emails are read. No longer are customers sitting at desks but are now pushing their way onto trains while they check their inboxes. We need to design marketing emails to cope with the new reality. What is required is not just responsive emails, although that is an … READ MORE »