Let me confess from the beginning that all I’m suggesting is that following the data blindly can often be a poor option. For email marketing, data is a tool, nothing more. It needs to be kept sharp, but be careful of stabbing yourself. Let’s say that you want to split test a new email design. … READ MORE »
When faced with the choices of free email marketing templates, it is all too easy to panic and pick the next one on the list. That’s the problem with choice. A better way is to have some idea of what will suit your product before a new email marketing campaign. It will be no relief … READ MORE »
I used to go camping, way back when; in a tent no less. I thoroughly enjoyed it, especially with my new family. However, the first few times I always turned up at a camp site with one or two items gone AWOL. I took to keeping a list, together with a ‘replace by’ date. I’m … READ MORE »
Is now the right time for you to change the branding for your email marketing campaigns? There should always be a reason for change, but given the number of free email marketing templates you have available, if you have been running with the same old predictable appearance for email after email, that is probably reason … READ MORE »
The Japanese word Ma confounds reason. Online you will find multiple translations, some of which contradict one another. There is a general consensus that can be summed up as the gap between objects can be as important as the objects themselves. This is useful to bear in mind when designing an email marketing campaign. Given … READ MORE »
It seems odd that so many graphic designers seem a little scared of nothing. You receive a marketing email, or visit a website, that is so cluttered that you don’t know where to look first. Email marketing requires control. We need to direct the eye in those few seconds we have to get our message … READ MORE »
Michigan State University recently published research into the methods that cyber criminals use to break into a company’s data. The types of attack include spyware, ransomware, and denial of service. If your email marketing lists are compromised, it will cost you more than just reputation. The most popular form of defence is based on software. … READ MORE »
The general advice is not to use stock images for email marketing and website design. The reasoning is quite persuasive. Unique works and your subscribers might think more of a company that has obviously put a bit of effort into the design of an email. One of the most difficult aspects of email marketing to … READ MORE »
The joy of the English language is that there are lots of synonyms. This is not only a ticket to untold wealth for thesaurus publishers, but handy for those who want to put over an idea in exactly the way which will produce the right response. You will have a number of uses for copy: … READ MORE »
We recently covered using forms on websites for gaining subscribers.They have a lot of advantages over offline methods as they are passive and require little effort once they are set up. They can also lower the risk of errors in completion. There are certain situations when printed forms come into their own, such as when … READ MORE »