The vast majority of customers would trust a recommendation from a friend regarding a product we were considering buying. A lower but still significant majority of them would also trust recommendations of a third party. It makes sense to highlight what previous purchasers thought of your products. Testimonials are an unerused resource that is just … READ MORE »
The last few weeks have not been entirely successful for Sony. Firstly they were subject to a high-level hack, reported frequently as a cyber attack, and then gamers were unable to access their website over the Christmas period. This is of concern for those with email marketing lists. In their last issue of the year, … READ MORE »
I regularly drive two different makes of cars: one has control stalks on both sides of the steering column, the other only on the left. One wonders if the designers want the windscreen wipers to be activated if I run someone over. I should not have to concentrate on something that could be automatic. There … READ MORE »
The landing page, i.e. the page the email subscriber would click through to from a marketing email, is critical. You have the potential customer’s attention and all you've got to do is to close the deal. The design of the landing page should reflect this single purpose. Here is a literally top-to-bottom run down of … READ MORE »
I used to build flying model aircraft. One rather hurtful criticism of my abilities in controlling them was made at the club annual dinner when I received a special award for the way I landed my planes. The comment was that: 'they didn't so much land as arrive.' This is an apt description of many … READ MORE »
It comes as a bit of an effort to suggest that you should try designing multiple landing pages. After all, extra effort in email marketing is something that I preach against. Doing just enough to get to the on top is my suggestion. The problem with having one landing page for an offer is that … READ MORE »
With the current heavy emphasis on subject lines and the design of the email proper, landing pages have become the Cinderella of the email marketing world. As long as subscribers click through it seems as if everyone is happy. Yet the conversion rate is probably the most important statistic you receive. Just to clarify, the … READ MORE »
If a landing page works for one person you might wonder why you need more. Here are some reasons to invest that little bit of extra effort. Targeting It is as important to target the landing page as it is the marketing email design. Just as there is no universal design of email to suit … READ MORE »
It can be useful to leave the confines of email marketing when looking for ways to improve performance, even into sports science. The senior coach with my rugby team will, if we lose like last Saturday, demand of each player in the huddle after the final whistle: “What did you do well today?” No glib … READ MORE »
Let’s explain the jargon first of all: a squeeze page is a landing page, the specific intent of which is to get people to sign-up to your email marketing list. What makes a good squeeze page will vary depending on product and company to a significant extent although there are some universal truths. 1. Keep … READ MORE »