Email Campaign Management

Profiling, the answer to competition

Profiling might be the stuff of exciting police dramas on television but it has a place in email marketing as well. The current economic situation, as well as what is to come, together with the increase to 20% VAT might not seem reasons to be cheerful, there are some positives if you look carefully enough. … READ MORE »

Email marketing – the future

It is clear that of all forms of advertising, email marketing is the method of the future. A Google sponsored report shows that many companies are funding their increase in their email marketing budget by reducing investment in other forms, such as direct mail and social networking. The only significant cost is in setting up … READ MORE »

Bullet points – the final checklist

There are few rules in email marketing and it is fair to say those following merely constitute advice, but ignore them at your peril. If you value your email list them at least consider them. Before you send your email into the harsh realities of the internet, go through your bullet points to see if … READ MORE »

Email marketing’s place

The Connected Kingdom is a report commissioned by Google into the internet in the UK. It makes fascinating reading, even for those of us not impressed by figures. It shows that email marketing in general and the internet specifically is booming in this country. Not only that, it encourages a great deal of confidence for … READ MORE »

Endorsements

People are much more likely to believe an unsolicited recommendation from a satisfied customer than an advert. And for good reason. This has been recognised in email marketing and many websites allow contributors to add their comments on a product, making them available to any browser. There are dangers in this approach. The comments are … READ MORE »

DMA report – believe the hype

The DMA Email Marketing Council’s 2010 National Client Email report (The report) starts by suggesting that it “provides fascinating insight into the progress the email marketing sector is making.” Can one believe any self recommendation? The following statement is less than startling. “As the findings of the report testify, the medium continues to evolve through … READ MORE »

Target setting in email marketing

One would assume that the SMART acronym for target setting is well enough known to not bear repeating. So do you go through all five stages each time? The answer is probably not. Why should you be different? The most difficult of the five for those engaged in email marketing is probably the R, variously … READ MORE »

Email marketing in a changing environment

One of the key features of email marketing is that it is always changing and at a pace that can leave you floundering. Despite the bleak economic outlook this is unlikely to change. Online technology is developing all the time and in many different ways. There is no doubt whether the move to faster fibre … READ MORE »

Target your emails

It is easy to forget that email marketing is, in essence, nothing more that salesmanship at a distance. Whilst you cannot react to the immediate feedback, looking for those little clues to indicate which way you should go, sophisticated email marketing software allows you to know each individual on your email list. You now have … READ MORE »

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