Email Campaign Management

DMA and children and young persons

The Direct Marketing Association (DMA) proudly boasts that it is Europe’s largest trade association in the marketing and communications sector. Whilst it has no statutory authority it enforces the DMA Code on its members. For email marketing its arguments are persuasive and the ability to say you comply with their Code is a distinct advantage. … READ MORE »

Greenwashing and Email Marketing

I would like to invent a word. Who would not? If it has nine letters you might even get a mention in Dictionary Corner, a real bonus for anyone in email marketing. How cool would that be? The bad news is that greenwash, derived from either or both whitewash and hogwash, has been taken. The … READ MORE »

What not to do

Given that obtaining subscribers to email lists is probably the highest single expense in email marketing, it can be seen as excellent advice that once you have them you should do everything you can to keep them. Well, everything within reason. However, anyone who has bought a number of items via email marketing can tell … READ MORE »

Newsletter integration

A digital newsletter can be an effective marketing tool on its own. A list of its advantages reads like the ultimate weapon: it has a higher open rate than email marketing, it can enhance your image, contribute to customer support, increase sales, promote your logo, generate loyalty and is a medium for customer communication. And … READ MORE »

Dreams may come

I remember the hopes we all had for the paper-free office. They seem a little naive now of course. But then others are talking of email marketing with fully automated contact with customers. It is theoretically possible but as with the paper-free office, is it worth the effort? The trick is to aim to cut … READ MORE »

Embarrassment of riches

It is what everyone engaged in email marketing wants: lots of enquiries from those on their email lists. It is, after all, a way of measuring the effectiveness of your email marketing campaign. The only problem is, of course, that each one has to be dealt with. Automation is a necessity of course, and here … READ MORE »

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