Email Campaign Management

8 Top Tips: Avoid Spam Filters, increase opens

Here are some general tips for your bulk emails which will help you to ensure your email newsletter gets through to as many people as possible and doesn’t get caught in Spam Filters. Fully Spell Check all text before sending Make sure there is a mix of text and images on your newsletter and not … READ MORE »

“Free” Can Make or Break Your Email Campaign

Free. It's a magic word. A little four-letter spell that promises something for nothing. Gifts, giveaways, exclusives — who can resist? And yet, many email marketing campaigns that lead with "free" fall flat. Why? Because "free" isn't a strategy. IT's a trigger — and triggers only work when they're aimed at the right target, The Trap of … READ MORE »

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