Tag: Advertising Standards Authority

Misleading those on your email list is a mistake

A recent complaint to the Advertising Standards Authority has raised a couple of points that have a direct impact on email marketing. The overriding principle is that adverts should not mislead. This is good advice of course: lie to those on your email lists and next time there will be fewer to lie to. The … READ MORE »

Steam power

Email marketing is a bit like steam powered ships. The advantages are so overwhelming that it is tempting to start anew, wipe the slate clean and seek other clichés. But care should be taken. I don’t want to extend the analogy too far but for many years boats had steam and sail power, getting the … READ MORE »

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