Tag: Advertising Standards Authority

The mathematics of email marketing

It is a basic of email marketing that your email list is the most valuable asset you have. Everything you do should go some way to cementing the relationship between you and your subscribers. Upset them and they will go. Trust is an essential. One way of ensuring that customers will click the unsubscribe button … READ MORE »

Misleading those on your email list is a mistake

A recent complaint to the Advertising Standards Authority has raised a couple of points that have a direct impact on email marketing. The overriding principle is that adverts should not mislead. This is good advice of course: lie to those on your email lists and next time there will be fewer to lie to. The … READ MORE »

Steam power

Email marketing is a bit like steam powered ships. The advantages are so overwhelming that it is tempting to start anew, wipe the slate clean and seek other clichés. But care should be taken. I don’t want to extend the analogy too far but for many years boats had steam and sail power, getting the … READ MORE »

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