Email Marketing

Tag: Data Protection Act 1998

Writing a user-friendly privacy policy

In summary, a privacy policy sets out who you are, how you will collect, use and store personal data and how a customer/contact can control that use of their personal data. The law requires that you display a clear link to your privacy policy on your website, at all points of online data collection, including … READ MORE »

Data Controller

You might wonder, when you are offered the role of data controller, whom you have upset. However, the role is a vitally important one not only to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA)) but to foster trust between customers and those who use email marketing. Section 1.(1) of … READ MORE »