Tag: Email Marketing Campaign

Eight considerations with a gift campaign

Don’t run away with the idea that there is little to go wrong in a campaign where you give away products. Some major companies, many with massive turnovers, have made basic mistakes. Here are some things to consider when choosing an item to give away in your campaign. 1/ Define the purpose You need to decide … READ MORE »

Giving it all away

The thing with free is that it has benefits for all sides; take Valentine’s Day. The recipient gets a buzz not only for the present but also for the fact that someone regards them highly enough to buy them whatever it was. A win:win for the giver. It’s a bit different for email marketing campaigns, … READ MORE »

E-newsletters in disguise

I don’t shine at meetings. It was with some reluctance that I attended one early this week to put forward a suggestion. It was for an e-newsletter to fit in between our bi-monthly magazine, my fear being the two month gap might be a big enough hole for competitors to exploit. I was then hit … READ MORE »

The purpose of Subject Line in email marketing

The easy answer to the question ‘What’s a Subject Line for’ is; to encourage a subscriber to open your marketing email. To support that, the way one judges a Subject Line is to compare the returns before and after a change. If the new line increases the open rate, it is better than the one … READ MORE »

Making returns work for you

The thing with email marketing is that your customers will probably not have seen your product, tried it on or been shocked to discover that it doesn’t have a  USB3 port despite this being explained clearly in the email. Your carefully calculated percentage of returns against sales will cope, but what about in three or … READ MORE »

Stopping opting out

We recently covered how to discover the external reason, i.e. not caused by the email itself, for a peak in unsubscribe rates in one of your email marketing lists. Identification of cause is only the first step. You must now come up with a plan of action to redress the problem.  First the good news; … READ MORE »

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess.  Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

Testing for email marketing excellence

Everyone knows how to test in email marketing. Every now and again you pick something to that might respond to a slight change, you split your email marketing list and if the returns show one gives better results than the other, you use that forever more. Whilst this might seem a bit patronising, it is … READ MORE »

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