Email Marketing

Tag: Emotional Response

Emotion vs. Logic in Email Marketing

Emotions sell. Logic justifies. In email marketing, few things are absolute. But one principle has stood the test of time, scrutiny, and A/B tests: people buy with emotion and justify with logic. Just think of next-day delivery. It's not always the cheapest option, but it feels right. That surge of "I need this now" beats the logical savings … READ MORE »

Target Your Campaigns On An Emotive Response

Emotions play a major factor in most decisions we make, from what wine to have with dinner to the model of fridge-freezer that we keep the food in. From the point of view of someone involved in email marketing, logic has very little impact. After all we go by our data and what's good for … READ MORE »