Email and the Law

The Google fine & email marketing

The EU’s decision to take on Alphabet’s Google Search (Google) was always going to be viewed differently depending on which side of the Atlantic you were. When the US Federal Trade Commission declined to take steps against Google the EU took action. The fine looks eye-watering; €2.4 billion (£2.1bn) is getting on for twice … READ MORE »

What now for email marketing

I have one or two contacts whom I’ve found are informed and willing to say what they think will happen in set circumstances. Most irritatingly, one of them, involved a bit in politics, accurately predicted the result of the election almost from the start. He was more accurate than the polls. He phoned me when … READ MORE »

The election result and email marketing

Last week’s election result surprised many, not least Theresa May. We will ignore the machinations of party politics and the problems with forming a coalition and concentrate on what its likely effect will be on email marketing. Let’s start by saying there is no consensus. A few minutes rustling through newspapers and online will reveal … READ MORE »

Free offer

Email marketing is awash with free offers although they are used for what is always a selfish purpose: links, leads and subscribers. When the Information Commissioner’s Office says they will do something for us without charge, you might be a bit suspicious. The ICO has developed over time, and under their progressive new head it … READ MORE »

The EU and email marketing

No one knows what the effect of EU legislation will have on the UK post Brexit. We all have our hopes, and perhaps dreams, but there are going to be a lot of disappointed people about in two years’ time, always assuming we will have left by then. What that means is that we should … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

Email marketing law and the EU

We’ve served notice and are on the way out of the European Union one way or another. This does not mean that we can now ignore EU laws and regulations as, firstly, we remain members and secondly, it is probable that much of EU regulations will be incorporated in UK legislation. Given that email marketing … READ MORE »

Opportunities with consumer rights

The Consumer Rights Act (the Act) has been on the statute books for over a year and it is remarkable that so many companies have failed to comply with its provisions. Casual surfing will reveal any number of offences and email marketing seems to be worse in certain specifics. Should you bother to check if … READ MORE »

Sweepstakes in prosecutions

The EU has recently concluded a number of sweeps of websites to check for, in the latest one, compliance with the Consumer Rights Directive (CRD), in particular pre-contractual information requirements. In addition to all EU countries they included Iceland and Norway as well. Whilst email marketing companies were not specifically targeted, we all depend on … READ MORE »

A change in prosecuting practice

The EU has taken an interest in breaches of legislation of late, moving on from slaps on the wrist to fines of breathtaking severity. Their influence on email marketing has been considerable and recently they have taken a strong stand with regards websites. Recent results include four companies being fined a total of €500,000. This … READ MORE »

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