Email Data

Multi page forms

Email marketing truths are not eternal. Circumstances change in response to outside forces as well and internal ones, and you should change with them. Let’s face it, if you don’t, your competitors will and you will fall behind. Take forms; everyone, including me, has said that the shorter the forms the more people will complete … READ MORE »

Yahoo!’s security breach & email marketing

500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »

The Yahoo! hacking & email marketing

From late December 2013 to early January 2014 advertisements on the yahoo.com website contained malware, or to use the company’s explanation, did not meet editorial guidelines. Malware can collect passwords, credit card numbers and other personal details. In effect, it spies on your computer activity. I remember the occasion with some degree of clarity as … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Don’t upset anyone

Professor Higgins said in Pygmalion that every time a man opens his mouth he irritates someone. It goes for email marketing as well. You cannot satisfy everyone and you will therefore lose a certain percentage of potential subscribers by a casual, ill-judged phrase. In those cases where a few tweaks can lower that percentage, it … READ MORE »

Be careful with gender

There is one truth in email marketing that no one disputes; the more information you have on your subscribers, the better your targeting will be. You can gain such information in a number of ways: interpretation of returns from campaigns, personal contact and asking them, to name the obvious ones. The main problem with the … READ MORE »

Keeping your email marketing lists safe

Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »

The fall-out from TalkTalk’s hack

As exciting titles go, House of Commons Culture, Media and Sport Committee Cyber Security: Protection of Personal Data Online Report (PPDO) is not one of the snappiest. We’ll stick with (PPDO). What with Brexit concerns, it might well have passed you by. Yet it deals with a significant threat to those who store personal data, … READ MORE »

Making plans

It is impossible to make effective and dependable predictions when the circumstances are undefined. The good news is that this does not mean that we cannot make plans to ensure the transition to leaving the EU is as risk free and profitable as possible for everyone engaged in email marketing. The first thing to do … READ MORE »

The Progress of Exit

There is no detailed plan for leaving the EU at the moment, one reason being that there cannot be until the negotiations post implementation of Article 50 come to at least some conclusions. However, for email marketing it could be a less bumpy ride than for many other businesses. One thing must be accepted; it … READ MORE »

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