Email Design

Keeping things simple

We’ve mentioned a number of times that it is normally good practice to keep the designs of pages standard, at least to an extent. The landing page that a subscriber clicked through to should look more or less that same and the marketing email they came from. There are those who suggest that it should … READ MORE »

The basics of landing page design

It is no exaggeration to say that a good, and we’ll come to what it meant by good, landing page design is the keystone of email marketing. So what do I mean by landing page? For the purposes of this article, a landing page is a special page on your website where people who click … READ MORE »

Start designing your first landing page

The good news is that there is only one function of a landing page. It is there to ensure a customer completes. This makes it the easiest page to design and, more importantly, a doddle to test. If you have access to free email marketing templates then the only sensible option is to choose from … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

Main mobile mistakes with email marketing

The argument is over. Mobile devices have won with regards to email marketing. According to recent research, most websites are visited via mobile devices and it appears that it won’t be long before the majority of purchases are completed via them as well. Remarkably a significant number of marketing emails are not mobile friendly. Here … READ MORE »

Watson Burgles Homes

The role of sub-editor is a difficult one. Someone in your team will have the responsibility for that function, if not the title. In essence, a sub-editor will check all copy, that includes the email marketing campaign as well as the website, for spelling, making sure everything fits, and giving feedback to the writers in … READ MORE »

Believing in your price

The rush to the lowest possible price benefits no company. You need to work to a business plan that gives you a fair return, allows you to invest and to improve. There are companies that are in it for the short term and these can eat into your profits. I'm telling you nothing new of … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

The path to clear English

Email marketing design is all about communication. The more of your message you get over and the quicker you do it, the better. This is accepted by the gov.uk website where you can tax your car and obtain information about government requirements and systems. Whether as a brand awareness campaign or, as they suggest, a … READ MORE »

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