Email Marketing

Email Marketing Blog by Wizemail

Plain text refuses to die

Most of us in email marketing will agree that HTML based emails give better results than those of plain text. After all, hasn't research shown this time and again? Ask your subscribers which they prefer and the overwhelming response will be that they want HTML. Further, HTML allows you to fine-hone your design, putting subtle … READ MORE »

How to limit the damage from criticism

It has happened to all of us in email marketing or with a web presence; you turn up one morning and there it is, the one star review. The irritation is, whether the criticisms are justifiable or not, a certain amount of damage has already been done. You need a plan to limit the fallout … READ MORE »

I’d like to complain about complaints

Disgruntled customers, whether having a justifiable reason for being so or not, have many ways to protest. Facebook, Twitter, feedback, forums and the likes of Trip Advisor all provide the opportunity for a customer to vent anger or dissatisfaction. Those on your email marketing list probably know their way around the internet. Such comments are … READ MORE »

Five way to stand out from your competitors

Your biggest challenge, apart from building your email marketing list, is the company just in front of you. You have to target them. There are two main ways of going about this: 1/ copy them, and 2/ be different. The best way forward is a combination of the two. It might be that their business … READ MORE »

Five ways of besting your competitors

In addition to the established companies in your sector, email marketing has new ones starting up all the time. The positive news is that most seem to start with a poor business plan. The bad news is that those that last beyond the first few weeks might well be working from a good business model … READ MORE »

Technical video matters

It isn't often that one can promise a definite yes or no in email marketing, so it comes as a bit of a disappointment to realise that just a year ago, the answer as to whether to embed video in an email was a definite no. Now some mobiles allow autorun, it is more of … READ MORE »

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

Taking risks

We have mentioned the ASA's Copy Advice Team a number of times, our suggestion being that it is sensible to follow their advice. It would appear that Protein World is either not a follower of this blog or chose to ignore it. Everyone remotely involved in advertising must have heard of the poster campaign they … READ MORE »

Ready for a viral email marketing campaign?

You are almost certainly aware of Protein World’s Are You Beach Body Ready? advertising campaign. It is the most talked about and controversial, the two often going together, poster of the year. Unlike the country at large, the Advertising Standards Authority (ASA) were already familiar with the company, having considered and upheld at least nine … READ MORE »

How to use video in a marketing email

What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »

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