Tag: email design

Why typefaces matter in email design?

Let’s clarify terms: a typeface is the overall design, such as Times New Roman, whereas a font is a sub-classification, such as bold, italic, condensed, etc. While the words are generally seen as interchangeable by the public at large, when one is discussing the appearance of words in a marketing email, you must understand the … READ MORE »

Colour can boost email marketing sales

The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »

The Subtleties Of Image Choice

Beyond the obvious requirements for an image you select for an email marketing campaign, there are certain subtleties which, if you are not aware of them, can cost you subscribers and hence money. It might not be much, but given the number of images, a little will go a long way. As always, there are … READ MORE »

Is A Brand Refresh Better Than A rebrand

We’ve recently covered a rebrand for your company, although my concern that it is not always optimum for anyone who depends on email marketing probably came through. I hope it did. Our data is what makes us competitive, and a rebrand can cost us the dependability of our testing data. Also, nothing is more likely … READ MORE »

Helping Those struggling With Accessibility

There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »

What’s Wrong With Your Email Design

Here’s a little experiment you can try. I first saw it used by a content manager, whom I was assisting, against the owner of a website, but it works just as effectively for email marketing. She asked the chap, “What’s your favourite bit of your website?” He mentioned a feature that I had already identified … READ MORE »

A Better Way Of Using Images

Sorry to start on a rather depressing note, but I’ve recently read an obituary of a book illustrator who revolutionised her art. The way she used, one could say targeted, the pictures was intriguing. Email marketers should learn from her. We have never been so spoiled by choice of image, with a plethora of companies … READ MORE »

Images Have No Need To Be Pretty

Some years ago there was a push for digital, i.e. numerical, displays for speedometers in motor vehicles and to show just how cool you were, when in a pub you would tell your friends that you were doing 67 mph, and then just drifted into 69. There was no way a driver with one of … READ MORE »

Make E-newsletters News Again

I subscribe to quite a few e-newsletters, some for my hobbies and many more for research into email marketing. In the former, I forgive mistakes because most are run by amateurs, and doesn’t it show, who have something to say about my hobby. For research, I expect companies to show professionalism. It’s remarkable how many … READ MORE »

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