Tag: email design

Words to avoid using in a marketing email

There are many online articles, some written by me, suggesting words that should not be included in a Subject Line of a marketing email, the intent being to stop it from being diverted into the Spam folder. It’s a risk to pepper them within email copy as well. In addition, there are other words to … READ MORE »

The Subtleties Of Image Choice

Beyond the obvious requirements for an image you select for an email marketing campaign, there are certain subtleties which, if you are not aware of them, can cost you subscribers and hence money. It might not be much, but given the number of images, a little will go a long way. As always, there are … READ MORE »

Is A Brand Refresh Better Than A rebrand

We’ve recently covered a rebrand for your company, although my concern that it is not always optimum for anyone who depends on email marketing probably came through. I hope it did. Our data is what makes us competitive, and a rebrand can cost us the dependability of our testing data. Also, nothing is more likely … READ MORE »

Helping Those struggling With Accessibility

There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »

What’s Wrong With Your Email Design

Here’s a little experiment you can try. I first saw it used by a content manager, whom I was assisting, against the owner of a website, but it works just as effectively for email marketing. She asked the chap, “What’s your favourite bit of your website?” He mentioned a feature that I had already identified … READ MORE »

A Better Way Of Using Images

Sorry to start on a rather depressing note, but I’ve recently read an obituary of a book illustrator who revolutionised her art. The way she used, one could say targeted, the pictures was intriguing. Email marketers should learn from her. We have never been so spoiled by choice of image, with a plethora of companies … READ MORE »

Images Have No Need To Be Pretty

Some years ago there was a push for digital, i.e. numerical, displays for speedometers in motor vehicles and to show just how cool you were, when in a pub you would tell your friends that you were doing 67 mph, and then just drifted into 69. There was no way a driver with one of … READ MORE »

Make E-newsletters News Again

I subscribe to quite a few e-newsletters, some for my hobbies and many more for research into email marketing. In the former, I forgive mistakes because most are run by amateurs, and doesn’t it show, who have something to say about my hobby. For research, I expect companies to show professionalism. It’s remarkable how many … READ MORE »

What To Check In An Email Before Sending

As with most mistakes, the most important response is to ensure you do not make it again. It’s not a simple case of ‘Oh, I’ll remember that’. You’ve already missed the error once. What’s to say you would not make an identical mistake again by just not seeing it? For this article we’ll assume you … READ MORE »

Do You Need A Logo For A Marketing Email?

I normally ghost out a number of articles on various subjects so that when there’s a particularly relevant item in the news, I can produce well researched copy quite quickly. You’ve hopefully noticed. One I prepared earlier on logo design seemed particularly apt as a number of companies are changing theirs, doing away with any … READ MORE »

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