Smart Segmentation Strategies That Work
Segmentation isn't a luxury in email marketing – it's the backbone of relevance, personalisation, and ultimately, results. Yes, we've covered the basics – location, age, gender, etc. – but if you want email campaigns that actually perform, you'll need to go deeper. This is where the word "could" earns its place in the title. There's one one-size-fits-all approach. Your segmentation … READ MORE »