Tag: email lists

All in-house

An in-house email list has a major advantage over a bought in one: it gives a much higher return. This is due in the main to two factors, the first being that, with the use of email marketing software, any campaign can be targeted and secondly, you start with a relationship right from the beginning. … READ MORE »

Get the measure of newsletters

A newsletter seems to go against the basic tenets of good business. You must make the content worthwhile so it will have intrinsic value and here you are, giving it away free of charge. The only justification for the investment of time, effort and money is a reasonable return. So how can you prove it … READ MORE »

Judgement

One of the best ideas is to pinch other people’s. Copyright law means that some work still remains to be done but in general the difficult bit is already completed. All you have to do is pick the right email to copy. What makes a good email is all but impossible to define as there … READ MORE »

Imagery

It has become fashionable to blame spammers for all difficulties experienced by those engaged in legitimate email marketing and for very good reason. Here comes another. Images are a very effective method of gaining the attention and exciting the anticipation of those reading direct marketing emails. However, spammers have used the evidence of images downloaded … READ MORE »

Data controller

The role of Data Controller is to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA). The DPA defines data controller as a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are … READ MORE »

Systemised customer support

Email marketing allows simple and cheap response to specified events which can have the benefit of helping to retain customers and increase sales. There is as much potential in small businesses as larger ones for the majority to be fully automated. Every bit of automation saves time and money. The first decision is what events … READ MORE »

Email marketing lists

Keeping customers to ensure a high return on investment Any article on how to enjoy success with email marketing could start with the statement that the most important aspect is targeting. Out of all subjects, customer retention is the one where this is most appropriate. The first essential of any email marketing campaign is to … READ MORE »

Database Management

There are overwhelming practical reasons for organising a system of effective management of your email lists. The eight principles of good practice as published by the Information Commissioner’s Office (ICO) deal essentially with the methods of gathering, maintaining and the security of email lists. The ones which we will deal with here require them to … READ MORE »

Email Marketing checklist

Check-lists can be extremely useful in suggesting that you are actually getting somewhere without having to put too much effort into it. For instance, if you were running a campaign to obtain email addresses for an email marketing campaign then you could tick the box against Aims just by deciding that you want email addresses. … READ MORE »

Email Campaign planning

Collecting addresses for email marketing It can be frustrating staring at a blank sheet of paper or squinting from the glare of an empty Word document, whilst waiting for inspiration to help you plan your email campaign to obtain email lists for direct email marketing. Rather than continually visiting the coffee machine, a better option … READ MORE »

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Tag: email lists

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