Tag: Email Marketing Campaign

Database Management

There are overwhelming practical reasons for organising a system of effective management of your email lists. The eight principles of good practice as published by the Information Commissioner’s Office (ICO) deal essentially with the methods of gathering, maintaining and the security of email lists. The ones which we will deal with here require them to … READ MORE »

More on getting email addressed added to your list

The rented email list has been left to last as it can generate strong reactions, both from the user and the recipient. The message is sent to persons on an email list from an email list provider. The worry of many is that although they will have been told that those on the list have … READ MORE »

Capture Email Addresses

A worthwhile house email list is the one prerequisite of any email campaign. But worthwhile does not mean big but specific. In compiling your email addresses you should target those you want and go after them, rather than passively waiting for them to contact you. This requires careful planning and dedicated execution. Your plan should … READ MORE »

“Free” Can Make or Break Your Email Campaign

Free. It's a magic word. A little four-letter spell that promises something for nothing. Gifts, giveaways, exclusives — who can resist? And yet, many email marketing campaigns that lead with "free" fall flat. Why? Because "free" isn't a strategy. IT's a trigger — and triggers only work when they're aimed at the right target, The Trap of … READ MORE »

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