Tag: email marketing campaigns

Newsletters support your marketing campaigns

Just as Thor thought that every problem in the world could be solved by hitting it with a big hammer, those who think newsletters are a good idea tend to suggest that they solve most of your email marketing problems. Whilst out of the two, the latter has more evidence to support it, the fact … READ MORE »

“Free” Can Make or Break Your Email Campaign

Free. It's a magic word. A little four-letter spell that promises something for nothing. Gifts, giveaways, exclusives — who can resist? And yet, many email marketing campaigns that lead with "free" fall flat. Why? Because "free" isn't a strategy. IT's a trigger — and triggers only work when they're aimed at the right target, The Trap of … READ MORE »

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